Practical Metaverse Applications from World Economic Forum 2022

In yet another panel discussion focusing on the metaverse, we hear from more thought leaders and industry experts offering us their definition of the metaverse alongside some of the practical applications the industry is already building.

Starting off we hear from Peggy Johnson, CEO of Magic Leap, as she describes the view of the metaverse from Magic Leap’s headquarters in this clip:

Peggy Johnson, CEO Magic Leap, Definition of Metaverse from World Economic Forum 2022

Later on in the disucssion, Peggy sheds light on who she sees as the first corporate adopters of metaverse technology: medical devices and industrial training.

Magic Leap is working with industrial plants and factories to develop training systems where a new employee can put on an Augmented Reality headset and learn how to operate a piece of complex machinery or get expert advice and tech support if an existing machine has broken down.

Perhaps more interesting is the near term product they are developing for brain surgeons. This is an actual product that will be approved to be in the actual operating room to help assist with brain surgery. Watch this clip to here more about industry applications in the metaverse:

Peggy Johnson, CEO Magic Leap, Augmented Reality Device for Brain Surgery

Switching directions, we hear from Ed Lewin of Lego Group discuss Lego’s partnership with Epic Games. Ed sees tremendous opportunity in immersive educational experiences as you can see in this clip:

Ed Lewin, Lego Group

And to cap it all off, we get some fascinating insight from famed Swiss Neuroscientists Pascal Kaufmann as he discusses his ideal predictions for how the metaverse can help revolutionize the scientific process by providing AI lab assistants capable of doing the laborious research and solution generation and free up the scientists to focus on asking the right questions that guide the scientific process and create progress.

Pascal Kaufmann, Swiss Neuroscientist, on Metaverse Applications for Scientific Innovation

It’s clear that the metaverse is getting serious attention from industry. As we covered yesterday, it’s one of Microsoft’s areas they expect a 10x-100x change and are investing heavily in it. It will be interesting to see the progress the industry makes in 2022 and 2023 and how that may shape discussions at the next World Economic Forum 2023 in Davos.