Ethereum Worlds, a high-end Metaverse community centered around two professionally designed, identical towers dubbed ‘Ethereum Towers’ is live and selling 4,388 apartments that can be owned by purchasing one of their ‘access card’ NFTs. Each apartment is fully customizable and comes in 3 different types: standard, luxury and penthouse.
You can use your apartment for many of the things that you would in a real life residence; you can relax, entertain and even do business there. Will this usher in a paradigm shift into a parallel reality in how people do everyday things? In that reality we may see non- gamers purchasing VR headsets in order to do virtual business or take in the scenery of a different location. The Ethereum Worlds ecosystem includes a feature called ‘E2E’, short for ‘engage to earn’, this is where residents and visitors to the digital property have the chance to earn rewards in the form of the in-world utility token $TWR just for being there. You get paid just to show up!
It’s impossible to escape the recent explosion of discussion about what and where the Metaverse will be in the future. With many established brands such as Meta (formerly Facebook), Adidas and Nike making strategic moves into the space it is plain to see that something is coming over the horizon. Even though it’s a cliché, anyone that is here now is still most definitely ‘early’. But the question we are looking into today, is whether or not the metaverse is solely for the gaming community or is there other utility that will be discovered by non-gamers too?
We are starting to see the expansion of the metaverse beyond just gaming and now into other sectors such as business and real estate. While the metaverse isn’t limited to VR headsets, will we see businesses start to adopt the VR-aspect of the metaverse and conduct more of their operations in this separate parallel reality?
Some big companies are already making such moves. In a nod to the importance of the metaverse, Facebook has taken the big step of renaming itself “Meta” and has already spent over $10 billion on its Metaverse division in 2021. Mark Zuckerberg definitely believes that there is a digital future for social interactions beyond gaming and is putting big bucks into that future.
One problem at the moment is that the Metaverse is so loosely defined and composed of different technologies that it means different things to different groups among consumers and businesses alike. In an attempt to demystify these emerging technologies, Meta has already done a series of videos to promote their vision for the metaverse.
Projects like Ethereum Worlds will eventually attract wider audiences than the gaming community in the future, though gamers will forge the way until the industry comes into alignment on definitions and technology to make it accessible to a wider audience of consumers, both B2B and B2C (Business to Business, and Business to Consumer).
For more information on Ethereum Towers and Ethereum Worlds you can check their website out at https://ethereumtowers.com, engage with them on social media at their Twitter handle https://twitter.com/EthereumTowers, or stay up to date at their blog on Medium https://ethereumtowers.medium.com/.